‘Worse’ the new single from New Hope Club released today via Virgin EMI
The pulsating and hypnotic Worse continues to build the band’s signature sound and showcases their smooth harmonies. The track received its first radio play on Scott Mills’ BBC Radio 1 show on Friday, and another on Mollie King & Matt Edmondson’s BBC Radio 1 show on Saturday. Worse was also added straight into Apple Music’s ‘New In Pop’ playlist, and Amazon Music’s ‘Brand New Music’ playlist.
The accompanying “short film” music video was shot during the group’s recent US promo tour, and is directed by actress Bailee Madison (Just Go With It, Wizards Of Waverly Place). It features a slew of stars including dancer, actress and model Maddie Ziegler, actress and influencer Alexa Losey, actress Robyn Lively and her actor husband Bart Johnson, former High School Musical star, and lots more.
The video time travels through different eras including the 60’s, 70’s 80’s and 90’s and sees the band and cast recreating iconic fashion looks from each decade. In the run up to the music video premiere on YouTube, the band each dressed up from one of the decades depicted in the video and joined fans on Instagram Live to take photos, and for a virtual red carpet!
New Hope Club have recently announced their rescheduled tour dates for August and September. The band’s tour was due to take place this month, but has unfortunately been postponed following the latest government advice around the Coronavirus outbreak. New Hope Club are set to play some of the biggest venues they have ever headlined at!
The trio have said of the announcement, “Being on stage and sharing our music with our fans is our what we live for; it’s what we enjoy the most and we can’t wait to come back bigger and better than ever for our rescheduled UK & Ireland dates in August & September. Whilst these are strange times for everyone we hope that our fans are staying safe inside for the time being, and that these dates will give them something to look forward to once this has passed.” Additional dates are expected to be announced, so watch this space. Buy tickets here.
Every day at 3.59pm, New Hope Club are currently treating their fans to lots of great social media content whilst everyone is in quarantine. The Stay At Home Tour changes weekly, and has so far included events such as tours of each member’s houses, live streams on Instagram and guitar tutorials with George over on their YouTube channel, where the bandhave amassed over 1 million subscribers.
New Hope Club’s highly anticipated self-titled debut album was recently released via Virgin EMI, and charted at number 5 in the Official Album Chart. The 13-track album features previously released singles Love Again, Know Me Too Well (featuring Mexican superstar Danna Paola) and Permission, which have amassed incredible streaming numbers and received great support from Spotify, Apple Music and BBC Radio 1. With help from renowned pop producer Matt Rad (One Direction, Little Mix), Iain Kirkpatrick and Jason Evigan (Dua Lipa, Jason Derulo), New Hope Club have put together an accomplished debut album that firmly positions them as one of the most exciting new bands from the UK.
See New Hope Club live:
24.8 – The Academy, Dublin
28.8 – O2 Institute, Birmingham
29.8 – O2 Ritz, Manchester
1.9. – Indigo At The O2, London
4.9 – SWG3, Glasgow
