Little is known about the enigmatic newcomer The Jordan, but the luxuriant voice and conversational lyricism that she introduced with her debut track ‘You Don’t Even Know Me’ connected with listeners. Despite her mysterious, low-key identity, the track quickly accumulated over 250,000 streams – showing that strong songwriting can still cut through the noise of social media.
Now The Jordan shares her follow-up single ‘Naked In The Sun’ which is out now on Cooking Vinyl. Moody, dark-hued electronica provides the counterpoint for the beguiling allure of The Jordan’s vocal as she tells a story of being alienated and exhausted by the overwhelming demands of a situation. In the midst of that sombre, melancholic tone, ‘Naked In The Sun’ suddenly sweeps majestically to be something else entirely. It takes on a liberating, escapist quality the moment that she sings “I’ll be dancing naked in the sun.”
The production, again by the Ivor Novello winner and Mercury Prize nominated David Kosten (Bat For Lashes, Everything Everything), also changes its tangent as a twangy, Americana-tinged guitar adds an organic touch to its cinematic splendour.
The Jordan says, “‘Naked in the Sun’ is a Portishead-inspired track about the exhaustion of someone that has been in the limelight for years. Wanting to get rid of all that there is to dislike about the music industry, to escape to a place where we don’t have to live up to expectations and we can be ourselves… dancing naked in the sun.”
The Jordan’s elusive identity provides a compelling sense of mystery for the ‘Naked in the Sun’ video too. An unidentified masked figure looms ominously over the visual, which interprets aspects of the song’s lyrics through grainy, Super 8-style photography. When the chorus hits, the cinematography becomes sharper as it depicts a shadowy individual dancing on the beach as the sun sets.
The Jordan recently announced details of her first ever live shows. She will headline London’s Tabernacle on September 13th before heading to Amsterdam to play Bitterzoet on September 16th. Tickets for the London show are available HERE.
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