Priya Ragu returns with sun-kissed new track ‘Easy’

PRIYA RAGU emerged as an instant one-to-watch with her critically adored ‘damnshestamil’ mixtape, while her reputation continued to flourish with Radio 1 support for the follow-up tracks ‘Iluminous’ and ‘Adalam Va!’ as well as a show-stealing debut TV performance on ‘Later… with Jools Holland’. Now Priya returns in a big way as she shares the new single and Radio 1’s Hottest Record, ‘EASY’ – her first new track of 2023.

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A taster of more music to come, ‘Easy’ introduces a laser-sharp pop focus into Priya’s ‘Raguwavy’ genre – a mash-up of alternative R&B, punchy electro-pop and sun-kissed summer vibes, all flavoured with sonic touches inspired by her Tamil heritage. While the alluring ‘Easy’ is so instantly addictive and possibly Priya’s biggest pop moment to date, it still highlights her inimitable blend of international influences; and a voice that excels at both soaring, soulful highs and staccato half-sung, half-rapped rhymes. In short, ‘Easy’ sees Priya raising her game with engaging, steadfast confidence.

Priya says, “We tend to make things way too complicated. We don’t want to move too quickly, we don’t want to say it too fast – we expect the other to make the first step – we dance between expectation, ego and fear of rejection. I’m describing a moment where one is giving the green light but nothing is moving at all.”

As with the vast majority of her growing catalogue, Priya wrote ‘Easy’ alongside her brother and the track’s producer Japhna Gold.

The energising, anything-is-possible vibe of ‘Easy’ is given a spirited twist in the accompanying visual. Priya’s magnetic performance is the focal point of a story which leads to a summer-in-the-city ride in a classic BMW.

Of the video, Priya says, “Jade has translated the song beautifully into these playful, easy, and carefree visuals. You can really see how we all connected on set and how much fun we had.”