Rising pop-sensation Paige Cavell today releases brand new single ‘ROYL’ – a power-punch to exes everywhere! Boasting playful synth and Paige’s flawless pop vocal, the hook-driven bop showcases a confident dance-pop sensibility and an undeniable star quality from the artist. Listen here.
Her first release as a wholly DIY artist – previously signed to Xenomania, the songwriting and production team behind Girls Aloud, Sugababes and some of the best British pop music of the last two decades – ‘ROYL’ is Paige taking the reins to self-write straight from the heart. The result? A gutsy, but optimistic heartbreak anthem.
“Originally, ‘ROYL’ was sonically more aggressive and darker, which reflected the place I was in at the time. I wrote the song in my bedroom during lockdown and emotionally I was in the worst place I have ever been in. My anxiety was through the roof and I was also dealing with some pretty big life changes, one of which was a pretty rough breakup. After a few months had passed I decided I didn’t want the song to be as dark as when it was originally written. I wanted people to be able to dance their way out of a breakup instead of wallowing in their sadness surrounded by a mountain of snotty tissues!” – Paige Cavell
‘ROYL’ is distributed through SoundOn, the new music distribution service from TikTok; Paige having found her home being newly independent on the platform, where she’s racked up over 103K followers and 2.7 million views on a singular video.
Having always been in awe of ‘voices’, Paige was influenced by some iconic tones – Etta James, Amy Winehouse and Aretha Franklin were among her favourites which can all be recognised in her astonishing power-vocal and stunning tonality. Watching performances from Janet Jackson, Britney Spears and Beyoncé were vital in Paige’s pop journey, as were more gritty artists – “I identify with artists like Halsey, Miley Cyrus and Pink. Their style and sound are constantly evolving. I love an artist who doesn’t want to be put in a box. I’ve always been inspired by people who are saying something they truly mean; it puts a twist on being a pop star.”
Paige looks back at her time with Xenomania positively and as having been hugely beneficial to her songwriting. She’s worked with the likes of Brian Higgins, Miranda Cooper, Jon Shave and multi Ivor Novello winner Eg White, gaining co-writes on her releases with GRACEY, Florrie and Tove Lo. She also released her debut EP ‘Figure It Out’.
Spending the last year navigating her way as an independent artist – with no label, management or team – makes Paige’s music all the more authentic and impressive. With further solo music on the way and some exciting collaborations with dance DJs (the versatile artist relating and looking up to the likes of Anne Marie and Becky Hill), 2022 is set to see Paige propel into the spheres of pop stardom.
