Lewis Capaldi has today unveiled the beautifully powerful video for his first UK Top 10 single ‘Someone You Loved’, in partnership with organ donation charity Live Life Give Life
Starring BAFTA award winning actor Peter Capaldi (Dr Who, The Thick Of It) and directed by Phil Beastall (2018’s viral £50 Christmas ad), the video depicts an extremely real and moving story between two families who experience the loss and saving of someone close, and the overwhelming courage, bravery and selflessness that comes in donating an organ. Through the pain of bereavement, and relief in saviour, the two families are eventually brought together in a story that is both beautiful and sad, but shines with an underlying sense of hope throughout.
Inspired by the desire to craft a video with a powerful message of loss and hope, Lewis was drawn to the topic of organ donation, and his Mum, who is a nurse, made him aware of Live Life Give Life. After approaching the charity, the two partnered from the get go, collaborating to bring this powerful video to fruition and provide a vital boost to struggling members who are affected by the issues of organ donation.
Speaking of the themes and personal nature of the video, Lewis comments; “I wanted to do something a bit different to what I had before and try take the opportunity to raise awareness for something that I thought was deserving”. He continues “Coincidentally, while working on the video, I received a message from a fan of my music, Jim who is currently on the organ transplant list himself. For me, this solidified how important it is to try and raise awareness for this subject in order to help Jim and the many others just like him”.
Originally released as part of Capaldi’s emotionally driven ‘Breach’ EP, ‘Someone You Loved’ has taken on an extraordinary life of its own. Becoming his first UK top 10 single, the track is also sitting in the top 10 iTunes singles charts as well as surpassing 75 million streams on across all digital platforms and sitting in the top 40 in nine countries. Not only was it chosen as Scott Mills’ ‘Track Of The Week’, but it has now been added to the BBC Radio 1 A List, and Lewis recently performed the track in session for Jo Whiley on Radio 2. Previous single ‘Grace’ was performed by Lewis in the BBC Radio 1 Live Lounge, as well as spending weeks on the station’s A List.
Since his debut track ‘Bruises’ exploded online last year, Capaldi has been able to boast incredibly rare markers in his still fledgling career, whether it be selling close to 75,000 headline show tickets, amassing 300 million plays for his just 9 released tracks across streaming services & selling out no less than three back-to-back headline tours, with demand outstripping supply at every turn. This all underlined with critical praise, being shortlisted for the 2019 Brits Critics’ Choice award, performing on Top Of The Pops, joining the likes of Rex Orange County & Sigrid on the BBC’s Sound Of 2018 longlist, and being added, along with Mabel, to BBC Radio 1’s Brit List.
His personal achievements haven’t gone unnoticed by his musician peers, however, with Sam Smith, Rag’n’ Bone Man & Niall Horan offering Capaldi an audience of 500,000+ people, the young 21 year who only 18 months previous, had been plugging-in, night-after-night into the local pub gig circuit of Glasgow.
2018 was a truly remarkable year for the budding Scottish artist, and as we enter 2019, things are only getting bigger and better. As the excitement continues to build surrounding his highly-anticipated debut album, Lewis has been spending the last few weeks on tour with mainstage champions Bastille for a 30-date stretch across the UK and Europe. For the full tour dates – click here.
