Platinum-selling rapper-turned-singer KYLE has unveiled his long-awaited new album It’s Not So Bad, out now.
An eleven-track release, It’s Not So Bad is a candid snapshot of the fresh, feelgood sound KYLE has deviated towards over the last couple of years. Kicking things off, opener ‘Cmon’ pairs a slick, dancefloor-focused production with his serenading vocal to ensure the tone of the record starts on a high note. ‘Personal’ also captures this energy perfectly, pairing his own pitch-perfect vocals with a vibrant, futuristic production. Recent hit singles ‘Perfect’ and ‘Sunday’ see him continue down this road, garnering over 6 million cumulative streams so far, with the former channeling an upbeat dance vibe; the latter sampling the seductive Craig David classic ‘7 Days’.
Having connected and struck up a friendship during the creation of ‘Sunday’, Craig David then makes an appearance on ‘Unreplaceable’, an irresistibly smooth R&B jam with a Garage vibe which also happens to be KYLE’s most recent single. Shot during a recent trip to London, the accompanying official video sees both artists catching a vibe together in the Big Smoke.
On the second half of the LP, the aptly-titled ‘Loves Theme Song’ sees KYLE serenade the special person in his life in a way only he could, ‘Thumb Thru’ see’s Kyle channel a deeper tone as he reflects on past experiences on love interests, declaring “I’m too flashy to be classy”. ‘Shiesty’ see’s the tempo go up a notch, before moving into September single ‘Optimistic’ which features regular collaborator Dougie F’s smooth vocals and heart-on-sleeve lyricism, while ‘Sleepyhead’ communicates a suitably hazy, ethereal sound to close things out on a heartfelt note.
Speaking on the thought process behind the album’s message, KYLE wanted to place a clear emphasis on spreading love and positivity with the simple affirmation; “Don’t worry, It’s Not So Bad.”
The LP follows on from 2020’s See You When I Am Famous!!!!!!!!!!!!, which featured Rich The Kid, K Camp, Bryson Tiller, Trippie Redd and Tyga amongst others, and platinum-selling 2018 debut Light Of Mine.
