Jake Isaac is at the forefront of a British soul renaissance. Fusing a soul voice and sensibility with the craftsmanship of classic songwriting, he expresses in song the vulnerabilities that men rarely feel comfortable discussing. A kindred spirit to his friends such as JP Cooper, Jacob Banks and Michael Kiwanuka, Jake Isaac nonetheless operates in his own lane, his artistry connecting with fans (150 million+ streams to date) and iconic artists (Sir Elton John, Sting) alike.
Now Jake aims to go deeper into the conversations that give his songs such a striking emotional intensity with his new music, beginning today with the single ‘Start Again’. Listen HERE. Watch the official video HERE.
Entirely self-written, produced and performed, ‘Start Again’ is what Jake describes as South London soul – a sound informed by the timeless traditions of the genre, but flavoured with a raw urgency informed by channelling his feelings into his vocal delivery and tinged with production flourishes rooted from the modern underground scene. “Before you go, I love you so,” he implores, the rich timbre of his voice overflowing with feeling, “Maybe we can start again.” On the surface it’s an impassioned final plea to salvage a relationship, but it’s more universal than that – just think how many situations in life can be improved if we can step back, learn from our mistakes, and start again.
Jake says, “Calling this song “start again”; is an attempt at an honest take on my musical journey as much as it is a take on a relationship journey. I really wanted to make a record that oozed a bit of passion as well as remorse…as a guy sometimes it’s hard talk about these types of things, so I tried to put as much of it as possible into song…”
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