Infectious Music’s George Moir has shared his new single and video ‘Flowers’. Stream here | Watch here.
Injected with vivid hip-hop beats and kitschy synths, ‘Flowers’ sees George Moir’s heart-on-sleeve songwriting propelled, his vocals crooning in a lovelorn admission alongside bouncing and effervescent funk grooves.
Getting its namesake from the “classic cliche apology gift”, ‘Flowers’ was written at a time when George was reflecting on his relationship; admitting to the mistakes we all make when it comes to love. He explains, “I was in a pretty weird spot when I wrote it, I spent the week away from home and had a lot of time to think about my relationship and where things were at. We’d been arguing a lot about where we were going with our lives, and I’d been so caught up in fighting my corner I’d ended up being pretty selfish. ‘Flowers’ is about stepping down from a high horse, humbling yourself and apologising. I came back from my week away and we made up and figured things out. Flowers symbolise the weighty topic but with a breezy lightness, and helped me shed the selfishness.”
With a skill set including being an animator, writer, performer and producer as well as musician, the accompanying animated video for ‘Flowers’ is George’s most ambitious creation to date. Starring himself, it’s a humdrum tale that’s painstakingly relatable, and injected with heartwarmingly wry humour.
Inspired by contemporaries like James Blake, Tom Misch and Rex Orange County, George Moir has spent the past year inventing vibrant doses of moreish bedroom pop, revered by The Sunday Times’ Breaking Act, Dork Magazine, BBC Radio 1’s Huw Stephens and Jack Saunders, BBC Introducing and Radio X.
A creative visionary, the quirky world of George Moir was birthed out of a unique upbringing, which included being one of eight homeschooled siblings, raised by a collage artist mother and honey farmer father.
Showcasing the versatility of his craft, George recently collaborated with fellow indie songsmith Blossom Caldarone for the Zoom inspired slowjam ‘Lonely’, as well as crafting his own lo-fi pop ditty of Drake’s ‘God’s Plan’.
Quickly proving that there is no better time for an artist with his repertoire of talents to emerge, his latest tracks ’Sickly’ and ‘Big Boy Crusing’ provide a whole grain and good for the gut antidote to modern day doom and gloom. With natural determination and ambition, he’s paving the way to becoming one of Britain’s most intriguing and hardworking artists – he can (and will) do it all. And there’s nothing standing in his way.
‘Flowers’ is taken from George Moir’s forthcoming EP, due for release Spring 2021.
