Following a summer of live dates across Europe & the UK, one of Belgium’s most exciting new exports Bluai have announced they will release their enchanting debut album Save It For Later in the UK on November 8th. Alongside the announcement comes the heartwarming video for new single ‘Better, I Swear’.
A dialogue between loved ones, ‘Better, I Swear’ tells a story of dealing with feelings of disappointment and regret. Collaborating with actress, presenter and singer of acclaimed Belgian indie-pop band Intergalactic Lovers Lara Chedraoui, the track is an infectiously delicate indie-folk bop. “Cath started writing the lyrics during a time we all felt like a let down to the people closest to us,” the band say of the track. “We never expected our music would become the main focus of our lives instead of family and friends. Working with Lara was the first time we let someone else in on the process of writing lyrics, which turned it into a dialogue between two perspectives.”
The video, directed by Ante Pask, intertwines two story lines. A young skater is trying to land a trick on her own on a treadmill, stuck in a never ending ratrace. She fails time after time until she finally manages to land the trick with support of her peers. Meanwhile we see the band and guest vocalist Lara going through the different highs and lows of a friendship or relationship. “The video brought together a group of female skaters of all ages and backgrounds,” the band remark. “They created a wholesome community supporting each other on and off camera.” Listen HERE.
Save It For Later is a record like a Polaroid picture. Belgian songwriter Catherine Smet captures the memories of her youth in lyrics that carry a perfume of Americana, country pop, and indie folk. The stories are set in her native Belgium, but close your eyes, and galloping horses on a ranch in Mississippi form the backdrop of BLUAI’s debut album.
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