Pop artist Benson Boone today returns with his first release of 2023, the tantalizing new single “Sugar Sweet’ which is out now via Night Street Records/Warner Records. Watch the video for it below.
Brimming with swagger and attitude, ‘Sugar Sweet’ is an instantly catchy creation that highlights the hitmaker’s knack for combining unforgettable melodies with incisive lyrics. “Oh, I bet you think your honey tastes like sugar, but honey sugar don’t taste that bitter,” Benson sings in flawless falsetto over a thumping baseline and driving beat. “Baby, you ain’t sweet, look at what you did to me.” In short, it’s a kiss-off anthem for the ages.
Benson says, “‘Sugar Sweet’ is my sassy song about moving on from someone who treats you like a second option instead of a priority. This is for everyone that can relate and found their confidence in themselves.”
‘Sugar Sweet’ is accompanied by a striking music video which was filmed in Hawaii.
The track will undoubtedly be a crowd-pleaser when he plays his largest London show to date at the Scala on April 25th. He then embarks upon his summer North American ‘Pulse’ tour in June. Please see HERE for a full list of dates and ticket information.
‘Sugar Sweet’ follows the 2022 piano ballad ‘Before You’ and Benson’s ‘Walk Me Home…’ EP which included the hits ‘In The Stars’, ‘ROOM FOR 2’ and ‘GHOST TOWN’. The rising pop star memorably performed the latter in Norway — the country where he notched his first-ever #1 hit — in front of 50,000 screaming fans. In the US, ‘GHOST TOWN’ became Boone’s first entry on the Billboard Hot 100, entered Top 25 at both Top 40 and Hot AC radio, and has since been RIAA-certified Gold. Benson Boone has also been named an Amazon Music Spotlight Breakthrough Artist for 2023.
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