From reputable games developers to ambitious gaming-related start-ups, game-makers are always looking at ways to market their new releases to the masses in the best way possible. A highly lucrative area, the games industry pulled in a staggering $249.5 billion in revenue last year. As such, a successful launch of a game can result in big returns.
In today’s world, it certainly isn’t enough to just have a solid title and to expect people to find it somewhere. There’s a reason why the likes of Among Us took the world by storm and gamers can’t seem to get enough of fun online casino games like Ted, a title based on the much-loved comedy where a man’s childhood wish comes to life in the shape of a cuddly and comical teddy bear. Successful marketing strategies certainly helped these two favorites explode, but not every company gets it right here.
Sometimes, particularly when it comes to smaller names, the budget just isn’t there to push a product properly. Likewise, some game-makers just get it wrong when it comes to showcasing their latest releases. There are some simple steps to take, though, and many of them won’t break the bank either. In fact, a number of inexpensive strategies can really go a long way.
Creating a website and a trailer is a must
Whether you’re sharing an intricate puzzle release or a gripping first-person shooter, adding an accompanying website to your game is a must. An online destination where you can also host a trailer containing glorious visuals and highlight the game’s impressive gameplay mechanics, the website can also contain various updates while serving as a hub for your marketing efforts. Your site can contain blog posts, video-based updates, interviews with key players behind the game’s creation, and much more.
Don’t be afraid to optimize your store page
Of course, your title is probably going to be sold through a popular retailer in the gaming sphere. With that in mind, it’s important to gain an understanding of how you can optimize your sales page on the retailer in question’s website. For example, whether it’s on Steam or through the App Store, make sure your page stands out from the crowd and has all the relevant details needed to tempt gamers in. There are plenty of strategies you can look to implement here, although it might be a case of trial and error before you find the best approach for your latest game.
Social media is key
Unless you’ve been living under a rock for the last decade or so, then you’ll be fully aware of society’s increased reliance on social media. Almost everyone is on TikTok and Instagram these days, making it a hugely powerful tool for game developers to have at their disposal. With millions of people to reach, generating a buzz around your product is certainly achievable. From Reddit to X, share promotional videos, blog posts, any major development milestones, and more. All this will create hype around your game and enable you to reach the masses with ease.
Build an email list with fans
Be it through contact with fans of your previous releases or through online communities you’ve already reached out to, building an email list with potentially interested players can help immensely. People can follow your game’s progress and be privy to any exciting news through various email updates. Likewise, when someone visits your website, you can target them with emails about your fresh array of games. This not only helps you hook gamers but also allows any data you acquire to be used for future marketing purposes, perhaps around your typical target audience.
Another surefire way of getting your game out there is by teaming up with content creators whom gamers trust. Alongside getting your game reviewed by popular gaming websites, having content creators create posts around your latest release will go a long way. Share a pitch about your game, allow them to play it, and simply ask if they’re keen on making videos around it. It’s worth noting that you’ll undoubtedly have to allocate some of your budget to this particular strategy, but it’s a tactic that can really enable your game to shine.
Other things to consider include creating a press kit, making a demo, launching on multiple platforms, starting a Discord channel, and putting yourself forward for interviews.
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